In recent years, Vietnam’s EdTech sector has emerged as one of the most dynamic industries, driven by the demand for innovation in teaching and learning methods. From online learning models and classroom management platforms to AI-powered applications that personalize learning paths, EdTech startups are proving their potential for sustainable growth.

According to data from the Ministry of Education and Training, the proportion of students using online platforms has doubled between 2020 and 2024. This indicates that EdTech in Vietnam is no longer a new concept but has become an essential part of the education ecosystem.

The Education Vietnam 2025, held in Hanoi, is a clear testament to this growth. Hundreds of businesses, startups, and international organizations are gathering to showcase cutting-edge technologies, creating a competitive yet opportunity-rich playground for the industry.

Leading Vietnamese EdTech Startups at the 2025 Exhibition

To better understand this development, let’s highlight some notable startups that are setting trends at the Education Vietnam 2025:

These names impress not only with their products but also with how they leverage digital transformation trends, integrating AI and big data to enhance the learning experience.

Why Can Vietnamese EdTech Startups Break Through?

The rise of Vietnam’s EdTech sector comes not only from domestic demand but also from favorable environmental factors:

• Government support policies: The government is actively promoting digital transformation in education, encouraging businesses to develop new technologies.
• Young and high-demand market: With over 20 million students, Vietnam’s demand for diverse learning—especially in foreign languages, digital skills, and supplementary courses—is immense.
• Strong investment from international funds: Many EdTech startups have successfully raised capital from major investors, boosting their expansion. For example, ELSA Speak has secured funding from Google, while MindX has attracted tens of millions of USD from Singaporean funds, proving their global competitiveness.

Challenges and Opportunities in Vietnam’s EdTech

Despite strong prospects, Vietnamese EdTech startups face several challenges:

1. Intense competition – International platforms like Coursera, Duolingo, and Khan Academy are entering Vietnam, pushing local startups to differentiate themselves with tailored curricula and more affordable pricing.
2. User trust – While online learning is popular, some parents and students remain skeptical. Startups must build credibility through measurable results, school partnerships, and transparency in quality.
3. Technology infrastructure – Not all regions have stable internet connections, requiring platforms to optimize apps for low-bandwidth conditions.
4. Global expansion potential – With a young population and high demand for English, programming, and digital skills, Vietnamese EdTech has clear opportunities to expand regionally. Success stories like Topica and ELSA show that local startups can make their mark globally.

The 2025 Exhibition – A Launchpad for Vietnamese EdTech

The Education Vietnam 2025 is more than just a showcase. It serves as a networking hub for startups, investors, schools, and end-users. Side events and conferences will focus on AI in education, big data in learning management, and sustainable business models for EdTech.

One highlight is the collaboration between local startups and international companies. This synergy helps elevate Vietnamese EdTech products to the global stage while enabling domestic users to access advanced technologies at reasonable costs

Conclusion

Vietnam’s EdTech sector is entering a rapid growth phase, clearly demonstrated at the Education Vietnam 2025. Startups like Topica, ELSA, Marathon, VUIHOC, and MindX are not only creating impactful products but also paving the way for a new direction in Vietnam’s education landscape in the digital era.

The future of this field promises many breakthroughs, especially as AI, virtual reality, and big data become more deeply integrated. With strong policy backing, investor interest, and learner engagement, Vietnam is well-positioned to become a leading educational innovation hub in the region